Ideas que hablan, S.A. de C.V.
José Ma. Ibarrarán No. 6 Col. San José Insurgentes, México, D.F.Terry Jones, founder and former CEO of Travelocity.com and CIO of Sabre, Inc is now devoting much of his time to speaking and sharing his unique insights on the future of business through the new consulting firm - Essential Ideas.
Jones, who took an idea and created a business that now has over 40 million members and over $5 Billion in travel bookings can bring your audience first hand knowledge of creating a national brand, thriving in rapidly changing markets and using technology for competitive advantage.
His programs are both informative and mind expanding. He challenges audiences to think outside the box and envision the future.
Speaking - An accomplished speaker, equally at home in a small corporate setting or a national keynote, Jones can challenge your group to understand:
Leadership in a wired world
Innovation inside a large corporation
21st century marketing
Building an electronic customer relationship
How ecommerce continues to change every business
Consulting - Through his firm, Essential Ideas, Jones can help your company implement a winning ecommerce strategy. Services include assistance with:
Web site analysis
Distribution strategy
Customer Relationship Management
On Line Customer Service
Professional Experience
Current Positions
Managing Principal . Essential Ideas 2002-Present
Founded Travel and Ecommerce consulting firm focused on helping travel
companies perfect their ecommerce initiatives.
Chairman . Kayak, Inc. 2004-Present
Non executive Chairman of new internet company focused on travel search
Professional Speaker 2002-Present
High demand national speaker on ecommerce and travel.
Special Venture Partner . General Catalyst Partners 2002-Present
Special Venture Partner with General Catalyst Partners in Boston. Charged with
implementing travel practice at this early stage investment firm.
Board Member 2003-Present
EarthLink, Inc. (ELNK)
Rearden Commerce 2006-Present
Prior Employment
Board Member
Overture Services Corp (OVER) 2002-2003
(company sold to Yahoo!)
Entrust, Inc (ENTU) 1998-2004
La Quinta Corporation 2004-2006
(Company sold to Blackstone)
Vendare Media 2004-2005
(board size reduced)
Chief Executive Officer . Travelocity.com 1996-2002
Took a small internal department at The SABRE Group and created a profitable dot com with
over 33 million members ,13 million visitors per month.and over $3.3 Billion dollars in bookings.
• Selected Board, created structure and took company public
• Created a nationally respected brand and built a successful relationship with Wall Street
as the company moved from IPO to profitability.
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• Company grew from 20 people to 1,600, from one location to offices in five states and
six countries and to over $300 million in revenue and profits of $16 million.
• Crafted exclusive relationships with AOL and Yahoo! that were profitable and drove
40%of the business.
• Drove creative use of technology to launch many industry firsts, such as seat maps,
flight paging, calendar based shopping.
• Built a CRM database of over 30 million names, that resulted in the highest purchase
conversion rate in the industry.
• Acquired Preview Travel, and site59.com and integrated them seamlessly into
Travelocity.
• Crafted joint venture relationships in Japan, Asia Pacific and Europe to create an
international network.
• Created highly automated customer service system where 40% of calls are handled by
voice response
• Became well known spokesperson. Appeared regularly on CNN, MSNBC, CNBC
Chief Information Officer . The SABRE Group 1996-1998
Appointed Senior VP of The SABRE Group and CIO in July 1996 when the company became
publicly traded. Responsible for overall technology direction for the group, lead SABRELabs, the
group.s research and development arm, responsible for technology partnerships, supplier
relations, and long term technology planning. One of two officers appointed to present The
SABRE Group to investors in world-wide IPO road show.
President SABRE Computer Services 1993-1996
Led an organization of 2,200 computer professionals who design, implement and operate the
data centers, distributed systems, wide area, local area, voice and radio networks for AMR
Corporation and its customers worldwide. Had profit and loss responsibility for a $630 million
P&L and capital expenditures in excess of $60 million yearly.
Key accomplishment has been to convert a cost based DP organization into an incentivized and
profit motivated company.
• Implemented a $3 billion dollar outsourcing contract with American Airlines that introduced
profit and loss into SABRE Computer Services.
• Managed a 60% increase in system volume and 15% increase in network traffic while
increasing system reliability to 99.98% and reducing unit costs by 30%.
• Converted SABRE reservation system to the next level of operating system (TPF 4.1). This
$15 million dollar project involved 700 developers, 260,000 man-hours and changed 32,000
programs. It was accomplished under budget and with no unplanned outages.
• Completed the conversion of AMR’s wide area network to X.25. Involving the conversion of
29,000 locations, this effort reduced costs by $30 million per year.
VP Systems Development - SABRE Computer Services 1991-1993
Responsible for a group of 500 developers of the SABRE Reservations systems, AMR’s human
resource systems, other airline reservation systems and custom development projects.
• Led a group of 100 developers in Paris France who successfully developed a new
reservation system for SNCF the French Railroad.
VP Product Development - SABRE Travel Information Network 1986-1991
Directed 200 product designers and programmers who developed specifications and programs
for SABRE Travel Information Network, a $900 million company providing information systems
to travel agents in 74 countries.
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• Responsible for SABRE’s introduction of personal computers to travel agents including
software and systems design. Installed PCs in 10,000 travel agencies.
President - Agency DataSystems 1984-1986
Led $30 million division of AA that designed and sold mini computer accounting software to
travel agents. Had full P&L responsibility and staff of 200.
Director Functional Development - Agency DataSystems 1981-1984
Directed a group of 50 programmers and product designers who developed travel agent
accounting software.
Vice President Sales - Agency DataSystems 1978-1981
Responsible for sales and installations of mini computer systems in the midwest.
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