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Mercadotecnia y Ventas

  • Bob  Pritchard

    Bob Pritchard

Thirty years experience as a business / marketing troubleshooter and consultant with many of the world‟s leading companies, including The Coca-Cola Company, Citibank, Anheuser Busch, Mercedes Benz, Frito Lay and dozens more. In sport, Bob directed corporate relationships for The Los Angeles Raiders, World Heavyweight Champion Evander Holyfield, Legends Tennis, Skins Golf and Indy Racing teams. This has provided a wide variety of experience with a vast number of business, marketing and leadership issues in many diverse industries.

Los Angeles based businessman, entrepreneur and marketing consultant for 19 years working in Europe, North and South America, Australia and Asia. Global specialist in business development with SME‟s.

CEO of Marketforce One Ltd., a business and marketing strategy company and Marketforce One Media Ltd., a media content development company with offices in the United States, Australia and Europe.

Bob sits on the Board of Directors of six companies of diverse interests and is CEO of Marketforce One, a leading international business development company.

Bob is a consultant to Shannons Way, a leading global specialist in Behavioral Change.

Bobs newest book, "Kick Ass Business and Marketing Secrets" was released globally by Wiley and Son in New Jersey (the world's largest business book publisher) in August 2011.

Bob is contracted to host a one hour weekly business internet radio program to a global audience on Voice America commencing in October 2011 and a two hour weekly Business radio program on LasVegasLive365.

Marketing Director for Publishing & Broadcasting Limited (PBL) with vast media, sports and entertainment interests as well as with News Limited with media and entertainment related interests.

Winner of the „International Marketer of the Year‟ award for the global promotion for “100 Years…100 Movies” in 1999 for the American Film Institute. This event was the celebration of 100 years of Hollywood movie making and included a global television special, a special edition of “Newsweek‟ and over 1000 hours of US television dedicated to the top 100 movies of all time. Other winners of the award include Steve Jobs (Apple), Jeff Bezos (Amazon), Andrew Oh (LG Group), Kenneth Strottman (Strottman International) and Jorma Ollila (Nokia).

Ten years experience as a speaker / trainer at over 1,000 conferences, including 89 Fortune 500 companies. This has required understanding a broad range of company issues and problems, a close understanding of the marketplace and its trends and listening to the views and perspectives of some of the world‟s top business leaders such as Bill Gates, Richard Branson, Dame Anita Roddick, Neil Armstrong etc.

Bob was the Keynote speaker for the following major global business events:

  • American Advertising Association;
  • American Marketing Association;
  • The Marketing Forum Europe;
  • Marketing Forum Italia;
  • American Chamber of Commerce Marketing Forum Australia;
  • World CRM Conference France;
  • Hellenic Management Institute (Greece);
  • Hellenic Marketing Association (Greece);
  • American Institute of Sales, Marketing and Management;
  • Australian Institute of Sales, Marketing and Management.

Confirming that Bob is one of the most relevant and in-demand business speakers in the world today.

Bob has presented to major corporations and associations in: The United States, Canada, Mexico, Puerto Rico, Brazil, England, Wales, Ireland, Scotland, Costa Rica, Germany, Italy, France, Spain, Switzerland, Australia, New Zealand, Singapore, Hong Kong, Thailand, Turkey, Saudi Arabia, United Arab Emirates, Malta, Greece, South Africa, Kenya, Japan, India, South Korea, Indonesia, Netherlands, Belgium, Argentina, Pakistan, Philippines, Austria, Norway, Denmark, Czech Republic, Finland, Hungary, Kenya, Fiji, Greece, Hungary, Malaysia, Monaco, Poland, San Marino, Sweden, Iran.

In December 2010, Bob signed a major publishing deal with Wiley Publishing in New Jersey, one of the biggest business publishers in the world and the publisher for over 350 Nobel laureates. His new 100,000 word "bible" for the business and marketing industry will be released globally in multiple languages in August 2011.

Patron of the American and Australian Institute of Sales Marketing and Management.

Joint winner of a Clio award and the winner of 4 Silver Telly awards for work with Citibank.

As CEO of publicly listed company Powerplay International Limited - a television, media and sports conglomerate, Bob obtained vast experience balancing the requirements and obligations of a public company to the Stock Exchange, the market, the corporation, its strategic alliances and its shareholders.

Chief Executive Officer of Sportsplay Television Limited - one of the three pioneers of “cable‟ Television in Australia in 1986.

Chief Executive Officer of The Sydney Football Club - a team in Australia's premier football competition, The Australian Football League, prior to joining the marketing executive of the Los Angeles Raiders in the NFL. Pritchard took the company to a public listing on the Australian Stock Exchange, a first for an Australian sports team.

Marketing Director for the Inaugural Formula One in Australia. Responsible for Government negotiation, establishment of the course, the format and staging of the week
long event, all marketing, corporate negotiation, ticket sales, licensing, sponsorships. Led a team of 10 marketing and promotion professionals and hundreds of project specialists.

Created a customer relationship and “awesome service” program at every level of the business, for Nippon Travel (the world‟s second largest business travel company), which resulted in a $105 million profit turnaround in the first 12 months of its implementation.

Created a media, in-store, on-pack promotion for Frito Lay in a strategic relationship with Scholastic, which resulted in an increase in sales for Frito Lay of $115 million in a 3-month period.

Has sold over $200 million in corporate sponsorships globally.

Created lifestyle promotions and tie-ins for Coca-Cola in 16 countries, working with licenses, distributors, retailers and media to create major „incremental product sales‟ programs in individual countries, accounting for different cultures, different regulations and diverse media channels.

Created the 100 Year centenary celebrations of American movies on behalf of the American Film Institute. Worked with all major film studios (the first time they had ever worked together), corporations and media globally. The result was $40 million in sponsorship, 1000 hours of television time on Turner Networks, special edition of Newsweek, promotions in every General Motors and Blockbuster outlet in the USA and a 90 minute global TV special with Tom Cruise and Steven Spielberg.

Tireless worker for charity. Global Ambassador for Kidney Health - Bob was recognized by Her Excellency the Hon. Ms. Quentin Bryce AO, Governor General of Australia for his work with Kidney Health.

Committee member for The Golden Stave, the Music and Entertainment Industry organisation that raises funds for worthy children's charities.

Television and live performer for 15 years, appearing in some 400 television shows as a singer and actor, several recordings including one top 10 hit. Also promoted over 50 concerts including 34 at the Sydney Opera House.

Bob was on the board of the Miss Australia Quest 100th Anniversary.

Author of 5 best selling books across the world, „Complex Marketing Made Simple‟ sales exceeding 100,000 copies. Also 4 CD business sets and contributor to magazines on Business, Marketing and Franchising across the world.

World Series Cricket - was the marketing director for the Kerry Packer, World Series Cricket, one-day cricket revolution in seven countries. Responsibilities included managing and marketing the athletes, marketing, promotion, licensing, television rights, and sponsorship.

Co founder of Masterminds - which worked with hundreds of SME‟s to educate them on business practices; marketing techniques; customer service; developing return on
investment; creating Key Performance Indicators, and developing loyal, higher value customers.

Bob‟s worldwide experience assists businesses in all countries to benefit from the trends, developments and initiatives of others. For the past 20 years Bob has divided his time equally between the US, Australasia and Europe, bringing the best business and marketing practices from each region to his other clients.

Bob‟s clients include 91 Fortune 500 companies and includes: 3M, BMW, Microsoft, AT&T, The Coca-Cola Company, Sun Microsystems, Intel, Toyota, Morgan Stanley, Alcatel, Texaco, Ogilvy One, Citibank, Ford, Johnson & Johnson, Century 21, Pfizer, Anheuser Busch, GlaxoSmithKline, Mercedes Benz, AstraZeneca, DeloitteTouche, Hilton Hotels, Prudential Realtors, General Motors and over 1000 more companies.

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